Adsense Tips
Need to grow your AdSense check? If you're a website owner and aren't currently utilizing AdSense to maximize your income, I hope I can convince you to do so...and if you are but are earning only pennies a day, I hope I can help you get a fatter check from Google every month. :)
When I built my first website, a friend told me I should drop my AdSense ads because they would cause people to click away from my site.
**News flash** People are going to click away from your site and that's ok...but you might as well earn some money when they do it! Signing up for Google Adsense is free and easy.
A lot of the people who come to your site are just going to be "looky-lous" with no intention of buying what you're selling. Or they may enjoy your content but what you have to offer just isn't exactly what they're looking for. By serving AdSense ads on your pages you're actually offering them value...and getting paid to do it!
Long story short, it's a good thing I didn't listen to my friend because my AdSense check makes up the bulk of my online income. BUT...I did have to learn a few tricks in order to make that happen. I recently purchased Joel Comm's "Adsense Secrets" ebook and immediately started implementing the changes he recommends. Since then, the CtRs (click-through rates) on all my sites has gone up...on one site I've nearly doubled them!
Here are some of the tips I've learned about making more with AdSense.
Provide plenty of great content. Maybe you've seen these sites that provide pretty yucky unoriginal content but have huge AdSense ads slapped up. Not only could those types of sites get your AdSense account cancelled, but the visitor is unlikely to return (to click on more ads!). And, the more content you have, the more ads you can show, which means more clicks. It's all about meeting needs really. Your visitor is looking for information. So give it to them!
Be vigilant about testing and tracking. You know those channel thingies in your AdSense account? Are you using them to your full advantage? Before getting Joel's book, I have to admit that the only tracking I was doing was across different domains...I wanted to see which site was earning what. The channels confused me. BUT, I was amazed to find that after adding new channels to track different formats, I could quickly see which ad style was WAY outperforming the others. That means more money for me.
Strike a balance between blending your ads and making them stand out. What do I mean by that? Well...it's best if your ads look like part of your content, and Joel's book explains how to do that. However, don't be so afraid to show your ads that you keep them tucked away in spots that the visitor's eye doesn't catch them. Joel's book teaches you the best placement for your ads to get those clicks!
More AdSense tips If you sweat bullets every month hoping your AdSense earnings will be high enough for Google to cut you that check, get your hands on Joel's book! Click here.
Here are a collection of articles with some great AdSense tips:
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