Money Making eCourse

Learn how to write an eCourse in 7 Easy Steps - and then market your eCourse to the people who are hungry for your help!

Hi there, As you know, short Courses have been around for years.

You know the ones - in every magazine there'd be an ad from the "University College of Cambridge" or someone similar, offering you courses in everything from "The Manly Art of Boxing in only 6 Short Lessons" to "Bookkeeping for Fun & Profit"!  Well, with the Internet, just about anybody can throw up a webpage, and open their doors for business. And every single real marketing "guru" will tell you that if you're going to do well on the Web, you need to do one thing first - build trust with your visitors.

And the best way, bar none, to do that is to give them a taste of you and your business.

**How Do I Do That?**

Well, what people really come to to your website for is information. They have a problem and they think you may be able to help them solve it. Maybe it will cost them - and maybe it won't. But they want to check you out and see if you stack up against your competitors.

So what you have to do is to:

* Get their attention
* Show them that you MAY be able to help them
* Get them to commit a little of themselves to you in return for some valuable information.

**Here's where your eCourse comes in**

An eCourse is a short series of Lessons sent by email to subscribers. So for example, let's say that you wanted to sell a book about learning to play Poker (it's a card game if you don't already know). Your book will go into all of the possible hands, ploys, betting strategies and tips that make a good Poker player.

But how do I know that you know anything about Poker? If I buy your book, I might be wasting my money! But - what if you had a free eCourse on your website called "The 7 Secrets to Bluffing in Poker - how the greatest Poker Players in the world Bluff and Win!"

Now, if I'm a budding Poker player, I'm likely to subscribe to that eCourse - "Why the heck not, it's not costing me anything right?" So for the next 7 days or weeks (however you've arranged it), I get one of the Steps in my inbox.

And in every step, I'm getting great info (plus a little plug about your book). Now I trust you - now I'm likely to buy from you aren't I?

**Managing the eCourse Process**

The easiest way to manage this is by using software called Sequential Follow Up Autoresponder software. With that software (and you can buy it to put on your computer, or you can "rent" it by the month from suppliers) you set up your messages and responses so that at predetermined times after the Customer has subscribed they get your messages - all on automatic pilot! A short list of possible suppliers of Sequential Autoresponder Software is listed at the bottom of this page.

Here are a few Tips to help you create your eCourse:

1. Have between 5 - 10 messages

More than 10 is too many for a customer to keep focused - less than 5 and you won't get your main sales a message through.

2. Choose Your Topic

Your Topic should be related to the products or services you sell.

The idea is to give the customer a taste of what you can do for them.

3. Split your topic in to 5 - 10 subtopics.

Using our example of the Poker Bluffing - you would have 7 lessons sent out over say 7 days.

You could split your topics into:

Day 1: What to watch for when others bluff
Day 2: When you shouldn't Bluff
Day 3: What hands should you bluff on
Day 4: What Facial expressions you should avoid when you bluff

And so on....

4. Make your lessons look the same.

Change the subject line (Poker Bluffing lesson 1, 2, 3 ...), but keep the email lessons looking the same.

If you make a standard format (or template) for your eCourse, then you can just replace the main content from one to the other without having to redo it time and again.

Plus it makes it easier for your customer to read and absorb the lessons.

5. Put subscriber info on top (their email, date subscribed etc. This way you have a defense if somebody forgets that they subscribed (and they do) and accuses you of spamming them.

6. ALWAYS give valuable Info

Remember, this is your free trial.

If they don't think they are getting good value now, they sure won't buy anything from you later, now will they?

This is where you develop your credibility. People must think that you know your stuff at the end of this eCourse (if not before).

7. Have a Resource Box

Your Resource box is your ad at the end of your message.

Here is where you get to plug your book, product or service. You could give a discount for people who subscribed to your eCourse.

Say something like
This eCourse was brought to you by

"Bottom Drawer Ace" Bill Straightflush.

"Now you know how to Bluff, get the book that will tell you the Secrets of the Worlds Greatest Poker Players - and because you subscribed to this course, you can click on the URL Link below and save $15."

info@billstraightflush.com www.straightflush.com

8. Check your Messages

Make sure you test your messages and links before you send it out there to the world.

There's nothing worse than people succumbing to your marketing, signing up for your eCourse and - nothing happens!!

**Marketing your eCourse**

Naturally, you'll now want to market your eCourse.

The simplest ways are:

* List it at eCourse Central
* Add it to your web site
* Advertise it in your ezine.
* Submit to every online newsletter (ezine) you can find.
* List with every other Directory you can.
* Link Exchanges

Do a search on Google to get sites that target the same customers as you - and sell non-competing products.

Ask those webmasters for Link Exchanges.

* Create a signature that goes at the bottom of your emails (like your Resource Box) with the announcement for your eCourse.

OK, now you know enough about eCourses to get started.

* Pick your product or service
* Pick your eCourse topic.
* Write your eCourse.
* Select your Autoresponder software.
* Market your eCourse
* List it at eCourse central
* Enjoy your life!

When you've finished writing your eCourse, and you're ready to list your client attracting information, click on the link below to go to eCourse Central.

A couple of Sequential AutoResponder Suppliers are Aweber and Smart Autoresponders.

This article was brought to by Dennis McMahon of Sales Champions and eCourse Central.

Now you know how to write your eCourse, you can click on the URL Link below to list your eCourse on eCourse Central. dennis@saleschampions.com.au http://www.ecoursecentral.assistsyou.com

Recommended Resources: Have unlimited autoresponders and lists with Aweber.
Let Jimmy D. Brown teach you how to use ecourses to earn more income online with List and Traffic free videos and resources.